Top 3 New Tactics to Boost Tenant Occupancy

Dustin Edwards • January 24, 2025

Maintaining high tenant occupancy rates in today’s competitive rental market can be challenging for some landlords, especially those just starting their portfolios. With a large number of options available, attracting and retaining high-quality tenants requires more than the traditional methods. In order to stand out, landlords need to get out of their comfort zones and adopt innovative strategies tailored to modern tenants and their priorities.


Below are three such tactics to boost tenant occupancy and reduce vacancies.


Highlight Eco-Friendly Features

Prospective tenants are increasingly being drawn to sustainable living, this makes eco-friendly features a key incentive for many landlords. Tenants have been prioritizing homes that align with their eco-friendly values. Consider using energy-efficient appliances such as washers, refrigerators, and HVAC systems. This Is a great area to begin though it can be expanded upon with solar panels, and EV charging stations.


Being eco-friendly is more than electronics, water conservation measures can be equally important in attracting tenants. Installing water-saving fixtures in bathrooms and kitchens reduces water consumption while potentially saving you or your tenants on the water bill. Furthermore, usingdrought-resistantt and native plants also help conserve water while maintaining curb appeal.


Eco-friendly upgrades will oftentimes cater to the growing demand of sustainable living, and create a competitive advantage to attract environmentally conscious tenants looking for long-term occupancy.


Adopt Digital Strategies

An effective online presence is essential for attracting prospective tenants in today’s digital age. Most potential tenants starting their search online, landlords need to be able to capitalize on digital marketing platforms and social media to showcase their properties and stand out in the market.


Posting listings on popular rental platforms like Zillow, Apartments.com or Rent.com to name a few can further improve visibility. These platforms help landlords and property managers to highlight unique features in the property such as the aforementioned eco-friendly upgrade and other amenities you may have on your rental property.


Social media sites can also be used as a powerful tool for showcasing rentals and engaging prospective tenants. This is also a great place to share professional photos, virtual tours, and even tenant testimonials. This can help to build trust and interest from potential renters. You can also use social media to maintain healthy communication with established tenants which is a great way to demonstrate approachability and professionalism. This can be a great way to reach a broader audience and improve your rental property’s visibility.


Tenant Retention

Although not necessarily a new tactic, screening potential tenants is a timeless yet continually evolving strategy for maintaining high occupancy rates. Retaining reliable tenants reduces turnover rates and minimizes costs. To achieve this, landlords need to first prioritize finding the right tenant. Careful tenant screening is vital for long-term success. This typically includes credit and background checks, as well as contacting previous landlords to help you identify financially stable tenants who are likely to care for the property. 


Another method for retaining tenants is by offering move-in incentives. This can be small perks such as gift cards or something more enticing such as a month of free rent. These gestures can help make a prospective tenant feel more valued, reinforcing their decision to stay in your rental long-term. Even a little kindness can leave a lasting impression.


It's crucial to stay ahead of the market to boost occupancy, adopting innovative strategies can help meet modern renter’s appeals. Adapting quickly ensures your rental properties stand out against the competition while attracting tenants in a competitive landscape. If you need help filling in vacancies or if you need help managing Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online.

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Beach Rentals Need These 3 Maintenance Items Before Summer Starts

By Dustin Edwards • May 30, 2025
Summer is a great time of year where people enjoy a number of outdoor activities. Though for landlords, summer brings with it a list of maintenance items and preventative care for their properties. Below, we’ve gathered three of the most important maintenance items to do before summer starts. Service your HVAC System Southern California summers are getting hotter and hotter, if you want to maintain tenant satisfaction you’ll need to have the HVAC or any A/C or cooling system properly serviced . Filters should be cleaned or replaced, and the ductwork should be inspected. For rentals with window units or mini-split systems should also be thoroughly inspected as well for optimal cooling. Doing proactive maintenance can reduce the risk of the cooling system breaking down during peak usage while also improving the system’s efficiency. This can lower utility costs for your tenants while extending the lifespan of your cooling system, saving you money in the long run. Additionally, consider inspecting your window and door seals for leaks. If the seals are broken, it allows hot air into the living space, this increases the cost associated with cooling while adding more load to the HVAC or cooling system. While not directly a part of the HVAC system, ensuring there aren’t any breaks in the seals helps extend the lifespan of your cooling system which is beneficial to your bottom line. Inspect your Roof The condition of a roof is oftentimes ignored since they tend to last over twenty years, and some property owners may not even be sure when the roof was last replaced . A poorly conditioned roof is one of the primary ways for a rental property to drive up the costs of repairs and tenant complaints. A damaged roof can inefficiently insulate a home, making it harder to keep it cool. It can also lead to water leaks during rainfall, which can lead to water damage, stains, and mold growth. While summers tend to be dry, the coastal cities such as Long Beach may see unexpected shifts in weather, which can bring sudden rainstorms or increased humidity. Fixing a small roof leak is relatively inexpensive, however, leaving said leak to grow can result in an emergency repair can cost thousands especially if a tenant has already moved in. A thorough roof inspection is a great maintenance item to do during a vacancy period especially as this can result in a positive experience with new tenants. This can lead to a long term stay with many lease renewals. Check for Signs of Pests Pest infestations are one of the fastest ways to ruin a tenant’s stay while also damaging a landlord’s reputation. Pests such as ants, cockroaches, other bugs, and rodents are common in many beach cities, especially during the warmer seasons. Being in a city, you’ll likely never truly be rid of pests, though, even a single complaint about an excess of bugs or rodent droppings can lead to bad reviews online, service calls, and in severe cases, lease termination. These pests not only create an unwelcome environment for your tenants, but they can also cause real damage to your investment property. Cockroaches are known to damage small wiring in appliances, ants can ruin food and get in everything, while rodents can chew through walls, plumbing, and even electrical wiring. Landlords should schedule regular ppest inspectionsto check for early signs of pest activity before the hotter season begins. Much like everything in this article, preventative maintenance is significantly cheaper than an emergency call, in this case to an exterminator. If you want to keep your tenants happy and your property well taken care of, preventative maintenance is a must. If you’re unsure about the signs to look for when doing routine inspections or you need help managing your Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online .

What Is A Solar Battery and Does Your Rental Need One?

By Dustin Edwards • May 27, 2025
A Solar Battery is an important party of a solar panel system. However, is it valuable for a rental property? Read on to discover.

If You Have These 3 Things, Consider Putting Solar Panels

By Dustin Edwards • May 22, 2025
As California becomes more and more electric, the idea of installing solar panels becomes more enticing for many landlords. While the initial investment may be quite expensive, there are a few things to consider before making the decision. By keeping these factors in mind, you can greatly reduce the overall cost of installation as well as reduce your operational costs throughout the lifespan of the solar panels. Below, we’ve compiled three considerations you should keep in mind before making your decision to install solar panels on your rental property. Long Term Ownership For landlords whose plan is to own their rental property for a long period of time, a solar energy system can be a strategic investment with long-term benefits. The longer you own a solar panel system, the lower the operational costs can be for your rental property. Unlike a homeowner, who sees their return through their energy bill. A landlord sees their return through lower vacancy rates and higher lease renewals. The initial expense associated with installing solar panels can be offset over time through reduced energy costs, improved property efficiency, and adjusting your property’s rent accordingly. Tenants are quite receptive to features that lower recurring expenses, such as their electricity bill. With so many people working from home, a lower energy bill can result in an improvement in tenant satisfaction , as well as reduced vacancy and turnover rates. The use of solar panels fits well in a long-term investment strategy that focuses on keeping operational costs low and reliable while improving your rental property’s value . Stand Out From the Competition In a competitive rental market, such as in Long Beach, CA. Features such as solar panels can help your property stand out to prospective tenants. Features such as solar panels can increase a rental property’s attractiveness to many tenants, though, specifically environmentally conscious individuals and younger tenants tend to gravitate towards rentals with solar panels more. Properties that are energy efficient appeal to renters who prioritize lower utility bills and more sustainable living conditions. These features may influence a prospective tenant’s decision when choosing between rentals of similar characteristics and space. Additionally, tenants who are interested in sustainability often care for the rental and follow the rules better than others. They are also more likely to opt into lease renewals. This means that solar panels can improve your bottom line through a more consistent monthly rental income due to the reduced vacancy and turnover rates. Your Roof is in Good Shape It goes without saying that your roof needs to be in a structurally sound condition in order to install solar panels. In general, a roof is expected to have a lifespan of twenty to twenty-five years, If your roof still has over fifteen years of proper functionality, it's ideal for installing solar panels without requiring additional costs for repair. If your roof is in good condition and won't require repairs in the foreseeable future, you’re far less likely to face problems that would require you to remove the solar panels temporarily. This can be expensive, which is why it's important you don't properly inspect your roof before making the decision to install solar panels. Installing a solar system on your rental property offers measurable benefits to your bottom line in reducing your vacancies and turnover rates, as well as keeping your rental property competitive in the market. If you’re unsure if your roof is structurally sound to install solar panels or you need help managing your Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online .
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