5 New Ideas To Engage Prospective Tenants

Dustin Edwards • January 17, 2025

The real estate market changes quickly, and To engage prospective tenants you need to keep up. By staying ahead of the competition by incorporating unique ideas, landlords can draw in prospective tenants.

Below are five creative ideas to improve prospective tenant engagement and boost interest in your rental property.


Virtual Property Tours

Virtual property tours have transformed the way landlords and property managers captivate prospective tenants. These tours offer a uniquely immersive experience that enables potential renters to view the rental property without leaving their homes. One of the key benefits of virtual tours is their convenience. Prospective tenants from out of town can better see the details of the rental without the need for in-person viewings. Additionally, virtual tours can be used multiple times depending on your vacancy rates, making them a worthwhile investment.


Virtual tours can have the added effect of leaving a lasting impression on prospective tenants. They can revisit the virtual tour multiple times, allowing them to visualize themselves in your rental property.


Highlight Local Amenities

Depending on the location of your rental property, consider showcasing a map that highlights local amenities. This is an effective way to show off the lifestyle your rental offers outside of the property itself. Highlight locations such as schools, parks, entertainment venues, or great restaurants. This strategy can be appealing to prospective tenants who prioritize an active and vibrant lifestyle.


Once again, the convenience of the internet allows for guides to be easily shared, updated,d or commented on. By highlighting local amenities, landlords can help their properties stand out in a competitive market. This approach also improves tenant engagement, by giving prospective tenants a better understanding of the neighborhood, not just the rental unit.


Use Social Media

Social media is one of the most powerful tools for landlords and property managers to engage prospective tenants. Social media offers a creative space to show off the property, highlight amenities, and connect with the surrounding community in a new and dynamic way. For example, landlords can use high-quality photos, short video clips, or the aforementioned virtual tour to point out the unique features of your rental. It's also a great way to keep prospective tenants up to date on the availability of recently vacant units.


Additionally, this is a great way to communicate with your tenants and the community. By leveraging social media’s massive reach and engaging features, landlords can build trust and a positive relationship with their existing and new tenants.


Eco-Friendly Strategies

Some tenants value sustainability and environmentally friendly living. Eco-friendly strategies are a great way to engage these prospective tenants. Features such as solar-powered amenities, energy-efficient lighting, water-conserving landscaping, and energy-saving appliances greatly appeal to tenants seeking an eco-conscious lifestyle. If your rental property allows for one, consider a communal garden for your tenants as it promotes green living.


Offering amenities such as EV charging stations can appeal to both the eco friendly as well as the tech-savvy. Eco-friendly initiatives can not only help your rental stand out against the competition, it can also build a sense of community within your rental property.


Pet Features

For landlords who allow pets in their rental, why not treat pets with their amenities as well? 

Consider pet water bowls and waste bag stations around the walkways or designated dog-washing areas. This caters to pet owners greatly and can make your rental properties more attractive to this target group.


Many tenants with pets treat them like family, by showing your tenants that your rental is for all tenants living in your rental property, pets included.


To stand out, you need to stay ahead. By ensuring you’re engaging prospective tenants with new ideas you can greatly reduce vacancy rates. If you need help with turnover rates or if you need help managing Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online.

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Beach Rentals Need These 3 Maintenance Items Before Summer Starts

By Dustin Edwards • May 30, 2025
Summer is a great time of year where people enjoy a number of outdoor activities. Though for landlords, summer brings with it a list of maintenance items and preventative care for their properties. Below, we’ve gathered three of the most important maintenance items to do before summer starts. Service your HVAC System Southern California summers are getting hotter and hotter, if you want to maintain tenant satisfaction you’ll need to have the HVAC or any A/C or cooling system properly serviced . Filters should be cleaned or replaced, and the ductwork should be inspected. For rentals with window units or mini-split systems should also be thoroughly inspected as well for optimal cooling. Doing proactive maintenance can reduce the risk of the cooling system breaking down during peak usage while also improving the system’s efficiency. This can lower utility costs for your tenants while extending the lifespan of your cooling system, saving you money in the long run. Additionally, consider inspecting your window and door seals for leaks. If the seals are broken, it allows hot air into the living space, this increases the cost associated with cooling while adding more load to the HVAC or cooling system. While not directly a part of the HVAC system, ensuring there aren’t any breaks in the seals helps extend the lifespan of your cooling system which is beneficial to your bottom line. Inspect your Roof The condition of a roof is oftentimes ignored since they tend to last over twenty years, and some property owners may not even be sure when the roof was last replaced . A poorly conditioned roof is one of the primary ways for a rental property to drive up the costs of repairs and tenant complaints. A damaged roof can inefficiently insulate a home, making it harder to keep it cool. It can also lead to water leaks during rainfall, which can lead to water damage, stains, and mold growth. While summers tend to be dry, the coastal cities such as Long Beach may see unexpected shifts in weather, which can bring sudden rainstorms or increased humidity. Fixing a small roof leak is relatively inexpensive, however, leaving said leak to grow can result in an emergency repair can cost thousands especially if a tenant has already moved in. A thorough roof inspection is a great maintenance item to do during a vacancy period especially as this can result in a positive experience with new tenants. This can lead to a long term stay with many lease renewals. Check for Signs of Pests Pest infestations are one of the fastest ways to ruin a tenant’s stay while also damaging a landlord’s reputation. Pests such as ants, cockroaches, other bugs, and rodents are common in many beach cities, especially during the warmer seasons. Being in a city, you’ll likely never truly be rid of pests, though, even a single complaint about an excess of bugs or rodent droppings can lead to bad reviews online, service calls, and in severe cases, lease termination. These pests not only create an unwelcome environment for your tenants, but they can also cause real damage to your investment property. Cockroaches are known to damage small wiring in appliances, ants can ruin food and get in everything, while rodents can chew through walls, plumbing, and even electrical wiring. Landlords should schedule regular ppest inspectionsto check for early signs of pest activity before the hotter season begins. Much like everything in this article, preventative maintenance is significantly cheaper than an emergency call, in this case to an exterminator. If you want to keep your tenants happy and your property well taken care of, preventative maintenance is a must. If you’re unsure about the signs to look for when doing routine inspections or you need help managing your Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online .

What Is A Solar Battery and Does Your Rental Need One?

By Dustin Edwards • May 27, 2025
A Solar Battery is an important party of a solar panel system. However, is it valuable for a rental property? Read on to discover.

If You Have These 3 Things, Consider Putting Solar Panels

By Dustin Edwards • May 22, 2025
As California becomes more and more electric, the idea of installing solar panels becomes more enticing for many landlords. While the initial investment may be quite expensive, there are a few things to consider before making the decision. By keeping these factors in mind, you can greatly reduce the overall cost of installation as well as reduce your operational costs throughout the lifespan of the solar panels. Below, we’ve compiled three considerations you should keep in mind before making your decision to install solar panels on your rental property. Long Term Ownership For landlords whose plan is to own their rental property for a long period of time, a solar energy system can be a strategic investment with long-term benefits. The longer you own a solar panel system, the lower the operational costs can be for your rental property. Unlike a homeowner, who sees their return through their energy bill. A landlord sees their return through lower vacancy rates and higher lease renewals. The initial expense associated with installing solar panels can be offset over time through reduced energy costs, improved property efficiency, and adjusting your property’s rent accordingly. Tenants are quite receptive to features that lower recurring expenses, such as their electricity bill. With so many people working from home, a lower energy bill can result in an improvement in tenant satisfaction , as well as reduced vacancy and turnover rates. The use of solar panels fits well in a long-term investment strategy that focuses on keeping operational costs low and reliable while improving your rental property’s value . Stand Out From the Competition In a competitive rental market, such as in Long Beach, CA. Features such as solar panels can help your property stand out to prospective tenants. Features such as solar panels can increase a rental property’s attractiveness to many tenants, though, specifically environmentally conscious individuals and younger tenants tend to gravitate towards rentals with solar panels more. Properties that are energy efficient appeal to renters who prioritize lower utility bills and more sustainable living conditions. These features may influence a prospective tenant’s decision when choosing between rentals of similar characteristics and space. Additionally, tenants who are interested in sustainability often care for the rental and follow the rules better than others. They are also more likely to opt into lease renewals. This means that solar panels can improve your bottom line through a more consistent monthly rental income due to the reduced vacancy and turnover rates. Your Roof is in Good Shape It goes without saying that your roof needs to be in a structurally sound condition in order to install solar panels. In general, a roof is expected to have a lifespan of twenty to twenty-five years, If your roof still has over fifteen years of proper functionality, it's ideal for installing solar panels without requiring additional costs for repair. If your roof is in good condition and won't require repairs in the foreseeable future, you’re far less likely to face problems that would require you to remove the solar panels temporarily. This can be expensive, which is why it's important you don't properly inspect your roof before making the decision to install solar panels. Installing a solar system on your rental property offers measurable benefits to your bottom line in reducing your vacancies and turnover rates, as well as keeping your rental property competitive in the market. If you’re unsure if your roof is structurally sound to install solar panels or you need help managing your Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online .
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