Best 3 Ways to Attract Renters In a Changing Market

Dustin Edwards • August 13, 2024

The rental market is always changing and evolving. Failing to keep up with the changing times can be detrimental to your rental income and result in high turnover rates and frequent vacancies. To avoid this, you need to understand what tenants are looking for in the market.


Today, we’ll discuss three of the best ways to attract renters in this ever-changing market. 


Modernize the Property

Keeping a rental property up to date with the latest in modern amenities and finishes is essential for meeting the expectations of modern tenants. Notable updates include energy-efficient appliances, smart home features, and keyless entry. 


Smart home solutions have become increasingly integrated into our modern lifestyles with smart thermostats, doorbell cameras, outlets, and switches that can be conveniently controlled through phone or tablet apps. These updates not only add convenience to a prospective tenant but can also be seen as a security measure. It's less likely for a would-be thief to break in if they know they're being recorded, and being able to control outdoor lighting can help to dissuade burglars even in an empty home.


Modernizing your rental is most important in the kitchen and bathrooms, as these are rooms that tenants can’t easily change. Modern fixtures in these rooms can significantly enhance the property’s appeal.
Prioritizing these improvements can not only help increase the property's attractiveness but it can also potentially lead to higher rental income. Additionally, it can help to reduce vacancy rates while staying competitive in the ever-changing market.


Improve Curb Appeal

You only get to make first impressions once, and your rental property is no different. By improving curb appeal, you give your rental property the best chance of catching the eyes of a prospective tenant.


Consider landscaping with vibrant or native plants that show the natural beauty of Southern California while providing an easy-to-maintain landscape. A fresh coat of paint can help to accentuate the building. Additionally, consider adding outdoor seating areas to encourage a sense of community. This can give residents outdoor space to relax and socialize while making the rental seem more spacious.


Offer Incentives

You can offer many incentives to help your rental property attract renters. Aside from setting competitive pricing, offering attractive incentives is a great approach for maintaining a successful rental property. You may need to evaluate the market to ensure rent prices align with current conditions. Afterward, offering move-in incentives, such as the first month's rent being free, discounts for the initial months of their lease, or allowing pets, can effectively entice renters to pay attention to your rental property. This strategy can help fill vacancies quickly and enhance your rental property's reputation. This can make it more appealing in a competitive market.


Additional incentives can include flexible leasing options as a strategic approach to accommodating diverse tenant needs. For example, while it's common for leases for a year, if your rental property is near a college or university, consider doing six-month leases instead for students. By providing short-term leases or month-to-month options, your rental property can appeal to a broader range of prospective tenants. Offering furnished units or including utilities as part of the lease can be a bonus incentive, although this may require a higher initial investment. 


Vacancies and high turnover rates can be incredibly detrimental to your bottom line. Not only do you miss out on the monthly income, you’ll have to invest in preparing the rental for the next tenant. If you need help filling a vacancy or need help managing your Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our
Owner Application online.

Share this post

By Dustin Edwards May 17, 2025
Have you considered including utilities in your rent? Here are some of the most common utilities that help tenants see a greater value on renting your property
By Dustin Edwards May 8, 2025
Your property’s roof is its first line of defense from the sun, rain, and wind. Which means it will eventually wear out. Many landlords overlook this since a roof is generally designed to last twenty or so years, and they simply forget until the signs begin to show. Below, we’ve compiled a short list of five signs it’s time to replace your roof for when doing property inspections. Tenant Complaints When your roof has become damaged, your tenants will likely be the first to notice. When tenants report water stains on the walls and ceilings, it's a sign that you should inspect your roof. In severe cases, your tenant may notice water dripping from roof leaks. This moisture, if left unchecked, can lead to the growth of mold and mildew, which can be a health concern for your tenants. Some tenants simply move out, assuming the odors or recurring respiratory issues are caused by the rental and not just the roof. This leaves you with a vacancy to manage, and if you’re unable to find the leak during this period, the following tenant may have a negative experience as well. Many landlords have found it beneficial to have property inspections regularly in order to preserve both the property’s value and the tenant’s trust. Roof’s Age Even with the highest quality materials, a roof still has a shelf life. Most roofs in Long Beach, CA, use asphalt shingles, and these generally last around twenty to twenty-five years. Once they've passed this threshold, the faults begin to show themselves. A sagging roof line is a sign that your roof is due to be replaced, as it's a serious concern. It often indicates that moisture has entered the underlying decking and caused some structural damage. From ground level, you may not be able to notice these problems. However, during an inspection of the property, an experienced inspector should be able to notice soft spots or contours on the roof. These forms of damage often get worse over time. Coordinating these inspections and preventative maintenance can be difficult for landlords with an extensive portfolio, which is why many enlist help. Shingle Damage Damaged shingles are one of the most obvious signs that your roof is deteriorating. If you ever notice cracking, curling, or patches with missing shingles, the roof is no longer providing adequate protection to your property. Although you can buy time with spot repairs, if the entire roof shows signs of damage, it’s likely time to replace the roof. Aside from protecting your property, the roof affects your property’s curb appeal. A patchy and worn-out roof can drive down the rental appeal. Prospective tenants will easily be able to spot the differences between pictures taken in the listing when compared to the property in person. This can not only hurt your chances of filling a vacancy, but it can also hurt your reputation as a landlord. Granules in Gutters After heavy rainfall, it's a good idea to inspect your rain gutters. If you or your property manager notice large amounts of black or gray granules, it means your roof shingles are breaking down. These granules are critical for shedding water off the roof. Once the granules fall off the shingle, the shingle begins to degrade faster under the sun and elements. If you’re not sure how old your roof may be, Loss of granules can be a strong indicator that your roof is nearing the end of its lifespan. Regular gutter cleaning and roof inspections can help catch these problems early before they become expensive repairs . Increase in Utility Bills Your tenants complaining about their utility bills increasing or poor temperature control in the rental may not realize the roof is to blame. A failing roof can result in subpar insulation and ventilation. This can lead to higher heating and cooling bills for your tenant. This can be frustrating for your tenants while putting more strain on the HVAC system. This puts more wear and tear on your HVAC system. Being aware of the warning signs and being proactive can protect your rental property, maintain tenant satisfaction , and avoid emergency repairs. If you need help inspecting your roof or you need help managing your Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online .
By Dustin Edwards April 30, 2025
Do you own multiple properties with sufficient
Show More