Blog Post

3 Ways To Make Your Beach Property Stand Out

Dustin Edwards • August 20, 2024

If you’re dealing with long vacancy periods, it may be time to make a change and make your rental property stand out from the competition. While keeping rental prices comparable to your neighborhood is a great start, sometimes you need to invest in making your property more remarkable than the competition.


Below are three ways we believe you can make your beach property stand out and start earning.


Highlight Unique Features

You should add high-quality photos to the listing for your rental property to stand out. Most prospective tenants use aggregate online applications such as Zillow and Rent.com to find rentals. To take advantage of this, you must make your listing stand out as much as your rental property. You can use professional photography to showcase your rental property’s best features. Although nowadays you can get great quality with only your smartphone, a professional can help to accentuate even the smallest details in the best lighting. High-quality photos can significantly increase interest in your online rental listings.


Emphasizing your property's unique features is crucial for attracting potential renters, especially in competitive markets such as Long Beach, CA. Highlighting more than just the property itself, such as oceanfront views, direct beach access, spacious decks, and unique architectural elements, can help your rental property stand out against the competition.


Virtual tours can present these features while also providing a more accurate showcase of the property and creating a strong first impression. This approach can not only draw interest but also help justify a premium rental price, enhancing your rental property's marketability and
potential profitability.


Offer Premium Amenities

Offering premium amenities is a strategic way to help your rental property stand out and attract a broader audience. Premium doesn't mean luxury; however, it should be considered convenient. High-end features like modernized kitchens and bathrooms are incredible at attracting more prospective tenants. This is because bathrooms and kitchens are usually left unchanged by the tenant, which increases their importance more than bedrooms or other living spaces.


Additionally, smart home devices, in-unit laundry facilities, security enhancements, and pet-friendly features are premium amenities many prospective tenants look for when looking for a new home. By incorporating premium amenities, you can significantly improve the attractiveness of your rental to a larger group of potential tenants. These amenities can help tenants feel safe and comfortable while justifying a higher rental rate.


Curb Appeal

You only get one first impression. By ensuring the exterior of the property is well maintained, prospective tenants will have confidence in the rental property. Bad curb appeal can lead potential renters to believe the property is often neglected and poorly maintained, giving them the idea that your rental property will provide a low quality of living. 


Excellent curb appeal can ease the minds of skeptic prospects. It also has additional benefits, such as promoting safety and security. It can also improve your property’s value while giving you a competitive edge in the rental market.


Let's not ignore the interior, though. Ensure your rental property has excellent lighting and a fresh coat of paint. This can help your listing show off all the details of your rental, and when prospective tenants go for an in-person viewing, they can see for themselves the effort you've put in towards their future home.


Staying competitive in the rental market is more than matching rental prices. Standing out and grabbing the eye of as many interested applicants as possible can give you an edge in reducing
vacancy rates and improving your bottom line. If you need help listing your Long Beach rental or managing your Beach City rental property, please call us today at (562) 888-0247 or complete our Owner Application online.

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By Dustin Edwards December 19, 2024
If you're properties are suffering from lack of heating this winter, these 3 common issues could be the cause.
By Dustin Edwards December 12, 2024
Although Southern California’s winters are typically mild when compared to other parts of the country, tenants still value a warm home during the cooler months. Taking steps to maintain a comfortable living environment shows your tenants that their needs are being prioritized. This is crucial for tenant satisfaction, especially during the holidays. Below are three methods to help keep tenants warm during the winter season. Maintain Heating System It's required for landlords to provide rentals with a working heating system, however, it's not uncommon for these to fall into disrepair either because of lack of maintenance or negligence. Scheduling regular inspections and maintenance before the coldest weather can help to ensure the heating is reliable and efficient. Cleaning air filters, and checking for cold spots, or irregular noises can help prevent small issues from escalating into expensive repairs. Preventative maintenance can help to reduce the chances of inconvenient calls for emergency repairs. Being proactive with your maintenance can also help you protect your investment while earning goodwill from your tenant. Another factor that can affect your heating system is drafts around windows and doors. These drafts can cause your heating system to overwork which makes the system less efficient, and reliable and ultimately reduces the lifespan of your heating system. You can address this by inspecting the seals around doors and windows for gaps or cold spots. Replace worn-out seals and caulking where it's needed. Offer Smart Thermostats Consider providing your tenants with a smart thermostat for energy-efficient heating. This can not only give tenants control over their comfort, but it's also a great tool to reduce energy usage. By providing this upgrade to your tenant, you show a commitment to your tenant’s satisfaction which can in turn result in a long-term tenant. These kinds of devices definitely benefit your tenants, though they can also contribute to the longevity of your rental property as well. Additionally, you can give your tenant a smart thermostat as a holiday gift . This can show your tenant that you’re not simply collecting rent while protecting your investment. Reverse Ceiling Fans The direction in which a ceiling fan rotates is oftentimes overlooked, and it can have a great effect on the temperature of a home. A ceiling fan is typically seen as a way to cool down a home during the hotter seasons without using the air conditioning . Reversing the spin of a ceiling fan can help to circulate warm air more efficiently during the cold season . This is because warm air rises, and a fan rotating clockwise will push the warm air back down helping maintain warm temperatures. Most fans have a switch on the motor and it is easily accessible for most people with a step ladder. This easy adjustment helps reduce the need for your tenant to use the heating system. Tenants will notice a more consistent and comfortable temperature indoors. This should also help reduce costs on their energy bill. Reversing the rotation of the ceiling fans also takes some of the strain off of the heating system. This helps to ensure it operates efficiently for years by reducing the wear and tear on it. Taking proactive steps this winter season to ensure your tenant’s comfort demonstrates a landlord’s commitment to their tenant’s comfort. A comfortable tenant is a satisfied tenant , which can lead to a long-term tenant and steady rental income. Consider it a small investment for long-term success. If you need help keeping your rental warm or managing Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online .
By Dustin Edwards December 5, 2024
Discover 3 Gift Ideas for your tenants this holiday season.
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