3 Ways To Make Your Beach Property Stand Out

If you’re dealing with long vacancy periods, it may be time to make a change and make your rental property stand out from the competition. While keeping rental prices comparable to your neighborhood is a great start, sometimes you need to invest in making your property more remarkable than the competition.

Below are three ways we believe you can make your beach property stand out and start earning.

Highlight Unique Features

You should add high-quality photos to the listing for your rental property to stand out. Most prospective tenants use aggregate online applications such as Zillow and Rent.com to find rentals. To take advantage of this, you must make your listing stand out as much as your rental property. You can use professional photography to showcase your rental property’s best features. Although nowadays you can get great quality with only your smartphone, a professional can help to accentuate even the smallest details in the best lighting. High-quality photos can significantly increase interest in your online rental listings.

Emphasizing your property's unique features is crucial for attracting potential renters, especially in competitive markets such as Long Beach, CA. Highlighting more than just the property itself, such as oceanfront views, direct beach access, spacious decks, and unique architectural elements, can help your rental property stand out against the competition.

Virtual tours can present these features while also providing a more accurate showcase of the property and creating a strong first impression. This approach can not only draw interest but also help justify a premium rental price, enhancing your rental property's marketability and potential profitability.

Offer Premium Amenities

Offering premium amenities is a strategic way to help your rental property stand out and attract a broader audience. Premium doesn't mean luxury; however, it should be considered convenient. High-end features like modernized kitchens and bathrooms are incredible at attracting more prospective tenants. This is because bathrooms and kitchens are usually left unchanged by the tenant, which increases their importance more than bedrooms or other living spaces.

Additionally, smart home devices, in-unit laundry facilities, security enhancements, and pet-friendly features are premium amenities many prospective tenants look for when looking for a new home. By incorporating premium amenities, you can significantly improve the attractiveness of your rental to a larger group of potential tenants. These amenities can help tenants feel safe and comfortable while justifying a higher rental rate.

Curb Appeal

You only get one first impression. By ensuring the exterior of the property is well maintained, prospective tenants will have confidence in the rental property. Bad curb appeal can lead potential renters to believe the property is often neglected and poorly maintained, giving them the idea that your rental property will provide a low quality of living. 

Excellent curb appeal can ease the minds of skeptic prospects. It also has additional benefits, such as promoting safety and security. It can also improve your property’s value while giving you a competitive edge in the rental market.

Let's not ignore the interior, though. Ensure your rental property has excellent lighting and a fresh coat of paint. This can help your listing show off all the details of your rental, and when prospective tenants go for an in-person viewing, they can see for themselves the effort you've put in towards their future home.

Staying competitive in the rental market is more than matching rental prices. Standing out and grabbing the eye of as many interested applicants as possible can give you an edge in reducing vacancy rates and improving your bottom line. If you need help listing your Long Beach rental or managing your Beach City rental property, please call us today at (562) 888-0247 or complete our Owner Application online.