Blog Post

How To Attract New Tenants During The Holiday Months

Dustin Edwards • November 25, 2024

It's well established that the summer months are when people tend to move and find new rentals. Unfortunately, during the holiday months, it can be challenging to fill a vacancy. However, winter does provide the opportunity to attract high-quality, long-term tenants by taking strategic steps during these months. 


In this article, we’ll go over the difficulties of finding new tenants during the holidays and how to
stand out against the competition.


Optimize Online Listings

Although winter is considerably slower than summer for finding new tenants, a helpful way to attract tenants can be to optimize your online listings. Update property descriptions to include seasonal-appropriate benefits. This can include using trending terminology like cozy interiors, energy-efficient features, or local holiday events. Emphasize features such as patios and decks and other areas where friends and family can gather.


Consider having seasonal photos with holiday decorations to intrigue prospective tenants. Seasonal photos can show off your property’s practicality and adaptability even though
Long Beach has great weather year-round. By offering a variety of pictures, you may attract prospective tenants who might not have considered your listing at first glance. Although we don't get snow, the changing colors of leaves can add warmth to your rental that could otherwise be lost if you only have photos during bright summer days.


Holiday Incentives 

Since there are fewer tenants looking for rentals during the holiday season, you can attract attention by lowering upfront costs to prospective tenants. This can not only help new renters who may be struggling with holiday expenses, but it's also a great way to garner goodwill and begin a positive relationship with incoming tenants. 


You can do this by offering move-in specials such as a discounted month of rent, offering a month or two rent-free with the sign of the lease, or Gift Cards as a welcome package. By offering these move-in incentives, you can help your tenants financially during the holidays while filling in a vacancy during the slow season. At first, this may seem like an expensive investment to fill in vacancies. However, consider the favor you’ll have gained from the tenant. As we know a happy tenant will likely stay in your rental for a longer period of time. Which in the long term can be beneficial to your bottom line.


Upgrade Vacant Rentals

A great marketing tool is to promote upgraded features to your rental listing. While stating your rental is equipped with a washer and dryer is good, showing a brand-new washer and dryer can incentivize a tenant to consider your rental as a possible option. While not a cheap endeavor, it can pay off in the long run, especially if you’re dealing with a vacant rental for an extended period of time. 


Upgrading items in the kitchen and bathroom are oftentimes more desirable by prospective tenants. This is because while a tenant is free to arrange, furnish, and decorate bedrooms and living rooms, the bathroom and kitchen are usually left as is. This means that an emphasis on
upgrades in these rooms should result in more interest from potential tenants.


It's important for you to be proactive in marketing during the holidays, as there are fewer eyes looking for rentals. While it may be a higher upfront cost to find a tenant during the winter, it can be seen as an investment for high-quality, long-term tenants. If you need help managing Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our
Owner Application online.

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By Dustin Edwards January 10, 2025
Having clear communication with your tenant is essential for maintaining a healthy landlord-tenant relationship. By being transparent in all relevant interactions, landlords can prevent misunderstandings while resolving repairs and disputes efficiently while improving tenant satisfaction. Having good communication with your tenant is beneficial for landlords too. Effective communication also protects your investment property. Remember that while your tenant is living in the property, landlords need to take care of the repairs. Below are the three best things to do during tenant communications. Prompt Responses Addressing tenant concerns quickly is essential for building trust and maintaining a positive relationship. Tenants feel valued when landlords respond quickly, knowing that their needs are being prioritized. Building this trust not only enhances your tenant’s satisfaction it lowers the possibility of conflicts or misunderstandings to arise. This ultimately creates a healthy and successful rental experience for you and your tenant. Some of the most common inquiries will oftentimes include repair requests, among others. As an example; if your tenant reports a leak under their faucet and the repair is delayed, this can be damaging to your landlord-tenant relationship, as well as your property. If left ignored, that leak can result in hundreds of dollars in water damage and a vacancy . Which can further affect our bottom line negatively. For landlords with multiple properties, this can become difficult to keep track of. A property manager can help with scheduling repairs and communicating with your tenant on your behalf. Document Everything Keeping a detailed record of all interactions with your tenant is an important element when managing a property. There are many choices for documentation including email, text, or written notices. Although many property management companies and landlords have opted to use apps or dedicated tenant portals to log communications. A great example, for instance, a tenant may claim they’d reported a repair issue that was never addressed, if everything is to be documented, both you and the tenant would have a copy of the request. Maintaining transparency with tenants. Having thorough documentation ensures agreements and requests between all parties are clearly tracked. Documenting communications with your tenant provides landlords with a foundation for addressing misunderstandings, or disputes if and when they arise. Provide Regular Updates Regular updates show tenants that their landlord is organized and has an attentive approach to managing their property. Giving tenants ample time for maintenance, inspections or policy changes is a simple way to build trust with your tenants while showing your professionalism. Giving tenants advanced notices reassures them that you’re aware of how changes can affect them and you understand that time might be needed in order to adjust. Surprises are best kept for birthday parties. Proactively notifying tenants of changes helps clear the communication channels and minimizes disruptions which helps tenants feel valued and satisfied. These small yet consistent efforts can contribute to a positive tenant stay, which can encourage lease renewals and long-term tenancy. Additionally, having a good relationship with your tenants can give you a great reputation which can provide you with leads when looking to fill a vacancy . It cannot be understated the importance of communication for a healthy landlord-tenant relationship. Even if your tenant may not agree with some of the decisions a landlord needs to make, by giving your tenants ample time to process the change tenants generally are more accepting of said change. If you’re having trouble communicating with your tenants or if you need help managing Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online .
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By Dustin Edwards December 26, 2024
Owning a rental property near the beach offers an undeniable charm, with amazing ocean views, refreshing sea breezes, and year-round access to beach activities. Unfortunately, the winter season presents many unique challenges for landlords. Which if left ignored can result in higher turnover rates and additional maintenance to your rental property. Below we’ve compiled a short list of five unique challenges for beach properties in winter and ways to help deal with them. Coastal Humidity Coastal humidity is challenging year-round, as it may cause issues like mold, mildew, and accelerated wear from the salty air. Unchecked moisture can lead to accelerated corrosion on surfaces and even structural damage if left unchecked. For this, it's good practice to have regular inspections and preventive maintenance to protect your investment. Although, during the winter season, the coastal humidity can feel worse for your tenants. To help with this, consider installing a dehumidifier and ensure the property is properly ventilated. This is also a great time to seal any leaks or drafts to prevent excess moisture into the rental property. Many tenants resolve this issue by using the HVAC system more frequently which can add unnecessary wear and tear to the system. Coastal HVAC systems oftentimes have a shorter lifespan when compared to their inland counterparts. The humid and salty air can cause corrosion that reduces their efficiency which puts more strain on the HVAC system. During the winter season, excessive heater use may reveal wear and tear caused by salt exposure. For this, regular servicing is even more important in preventing breakdowns, maintaining reliable performance, and providing tenant satisfaction . Holiday Tourism During the holidays, Long Beach , much like many coastal cities, receives an influx of tourism. While necessary for many small businesses, holiday tourism can be a hindrance to some tenants, depending on the location of the rental. With tourists, comes increased noise levels from cars and people. To help alleviate this, you should consider installing proper noise insulation and soundproofing. This can be a significant investment especially for soundproof insulation as this needs to be done with exposed wooden studs. Alternatively, noise-reducing windows and paint can be used to mitigate some of the noise from holiday tourism. Additionally, parking may become a nightmare especially when parking spaces are limited. This can leave long-term tenants frustrated. While adding dedicated parking to your rental may be impossible for some. For rental with dedicated parking, ensure that your tenant’s space is protected from people who steal parking spots from local residents. Outdoor Maintenance Outdoor spaces are important for beach properties, although they demand extra care during winter. This is due to how marine layers can damage beach rental properties . Sand and debris can accumulate and make patios, walkways, and entryways less inviting. While heavy rainfall may damage furniture, railings, or fences. Regular cleaning and maintenance keep these areas safe and appealing for tenants. The sand and salt can cause premature corrosion on items left outdoors. Pests Winter can drive wildlife like seagulls, rodents, or even raccoons to seek shelter in warmer areas such as your rental property. During the winter, pests can create unexpected challenges for beach properties. Seagulls can be incredibly noisy, while rodents seek a warm and dry shelter. Additionally, the added humidity can weaken wooden structures inviting ants, termites, and roaches. To help prevent pest problems during the winter season, landlords should focus on maintaining proper cleanliness and sealing any exposed entry points. Consider hiring a professional to inspect and identify potential gaps, cracks, and openings where pests may gain entry to the rental property. Also, be sure to keep trash bins closed and far enough away from the rental to keep hungry pests away from the home. Increased Utility Usage The winter months bring with an increased use of heaters and other appliances. This can strain older systems causing them to work less efficiently which can elevate the rental’s energy bill and lower your tenant’s satisfaction. This can be tricky to resolve as other than preventative maintenance when systems begin to fail a replacement is required. However, when the system inevitably fails, you should not only replace the unit or system, you should upgrade the system to an energy-efficient system. This can not only ensure reliable performance but it can also lower the overall utility costs for you and your tenant. Proactive improvements help to maintain tenant comfort while also keeping your property competitive in the rental market. Winter presents unique challenges for beach properties, though with proper care, landlords can maintain their investment while keeping tenants happy. Which can ultimately improve your bottom line. If you need to address unique winter challenges or if you need help managing Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online .
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