How To Attract New Tenants During The Holiday Months

Dustin Edwards • November 25, 2024

It's well established that the summer months are when people tend to move and find new rentals. Unfortunately, during the holiday months, it can be challenging to fill a vacancy. However, winter does provide the opportunity to attract high-quality, long-term tenants by taking strategic steps during these months. 


In this article, we’ll go over the difficulties of finding new tenants during the holidays and how to
stand out against the competition.


Optimize Online Listings

Although winter is considerably slower than summer for finding new tenants, a helpful way to attract tenants can be to optimize your online listings. Update property descriptions to include seasonal-appropriate benefits. This can include using trending terminology like cozy interiors, energy-efficient features, or local holiday events. Emphasize features such as patios and decks and other areas where friends and family can gather.


Consider having seasonal photos with holiday decorations to intrigue prospective tenants. Seasonal photos can show off your property’s practicality and adaptability even though
Long Beach has great weather year-round. By offering a variety of pictures, you may attract prospective tenants who might not have considered your listing at first glance. Although we don't get snow, the changing colors of leaves can add warmth to your rental that could otherwise be lost if you only have photos during bright summer days.


Holiday Incentives 

Since there are fewer tenants looking for rentals during the holiday season, you can attract attention by lowering upfront costs to prospective tenants. This can not only help new renters who may be struggling with holiday expenses, but it's also a great way to garner goodwill and begin a positive relationship with incoming tenants. 


You can do this by offering move-in specials such as a discounted month of rent, offering a month or two rent-free with the sign of the lease, or Gift Cards as a welcome package. By offering these move-in incentives, you can help your tenants financially during the holidays while filling in a vacancy during the slow season. At first, this may seem like an expensive investment to fill in vacancies. However, consider the favor you’ll have gained from the tenant. As we know a happy tenant will likely stay in your rental for a longer period of time. Which in the long term can be beneficial to your bottom line.


Upgrade Vacant Rentals

A great marketing tool is to promote upgraded features to your rental listing. While stating your rental is equipped with a washer and dryer is good, showing a brand-new washer and dryer can incentivize a tenant to consider your rental as a possible option. While not a cheap endeavor, it can pay off in the long run, especially if you’re dealing with a vacant rental for an extended period of time. 


Upgrading items in the kitchen and bathroom are oftentimes more desirable by prospective tenants. This is because while a tenant is free to arrange, furnish, and decorate bedrooms and living rooms, the bathroom and kitchen are usually left as is. This means that an emphasis on
upgrades in these rooms should result in more interest from potential tenants.


It's important for you to be proactive in marketing during the holidays, as there are fewer eyes looking for rentals. While it may be a higher upfront cost to find a tenant during the winter, it can be seen as an investment for high-quality, long-term tenants. If you need help managing Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our
Owner Application online.

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By Dustin Edwards • September 22, 2026
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One of the most important steps in successful rental property management is tenant screening. While marketing attracts applicants and leasing fills vacancies, the screening process determines whether a tenant will be reliable, respectful of the property, and consistent with rent payments. For Long Beach property owners, proper tenant screening can mean the difference between stable rental income and ongoing management problems.  Professional property management companies in Long Beach use structured screening procedures to evaluate applicants carefully while remaining compliant with fair housing regulations. A strong screening process protects your property, your income, and your long-term investment. Why Tenant Screening Matters Tenant screening is designed to reduce risk before a lease is signed by evaluating applicant reliability. When landlords skip or rush this process, they increase the likelihood of avoidable issues. These may include late or missed rent payments , lease violations, or property damage. Additional risks include neighbor complaints and costly eviction proceedings. Replacing a problematic tenant can be expensive and time-consuming. Between lost rent, repairs, and vacancy periods , a single bad tenant placement can cost thousands of dollars. Professional rental property management prioritizes careful screening because prevention is far easier than resolving problems later. The Tenant Application Process The screening process begins with a rental application. A thorough application collects information needed to evaluate whether an applicant meets the property's rental criteria . Applications typically request: Personal identification information Employment and income details Rental history References from previous landlords Authorization for credit and background checks Property managers review this information to ensure the applicant meets established qualification standards. Consistency is critical; property management companies in Long Beach must evaluate applicants using the same criteria to remain compliant with fair housing laws. Credit History Evaluation Credit history is one of the most common factors considered during tenant screening because it reflects financial reliability. A credit report provides insight into an applicant's behavior over time. This includes payment history, outstanding debts, and collections accounts. It also shows credit utilization, which helps assess overall risk. While a credit score alone does not determine whether someone will be a good tenant, it helps identify patterns of financial responsibility. Professional Long Beach property management services evaluate credit reports carefully while also considering income stability and rental history. Some applicants with lower credit scores may still qualify if they demonstrate strong income and a reliable rental record. Income Verification and Affordability One of the most important indicators of whether a tenant can consistently pay rent is income stability. Property managers verify income to ensure that applicants can reasonably afford the monthly rent. A common guideline is that tenants should earn at least two-and-a-half to three times the monthly rent in gross income. Income verification may include reviewing: Recent pay stubs Employment verification Bank statements Tax returns for self-employed applicants This step helps ensure the tenant's financial situation supports consistent rent payments. Professional property management uses income verification to reduce the risk of late rent or financial hardship. Rental History and Previous Landlord References Past rental behavior is often one of the best indicators of future tenant behavior. Property managers typically contact previous landlords to verify information such as: Payment history Lease compliance Property condition upon move-out Whether the landlord would rent to the tenant again A strong rental history suggests the applicant understands tenant responsibilities and has demonstrated reliability in the past. Experienced property managers in Long Beach California pay close attention to rental history because it can reveal patterns that credit reports alone may not show. Background Screening and Compliance Background screening may also be part of the tenant evaluation process. This can include criminal history checks conducted in compliance with fair housing regulations. It is important that background screening is performed consistently and in accordance with local and state laws. California and many cities have regulations governing how criminal records can be considered in rental decisions. Professional property management companies in Long Beach stay current on these regulations to ensure that screening practices remain compliant. This protects property owners from potential legal risks related to discriminatory screening practices. Establishing Clear Rental Criteria Before screening applicants, property managers establish clear rental criteria. These criteria outline the minimum standards applicants must meet to qualify for the property. Typical criteria may address: Minimum income requirements Credit history expectations Rental history standards Occupancy limits By establishing criteria in advance, property managers ensure that all applicants are evaluated fairly and consistently. Clear criteria also help set expectations for applicants and streamline the approval process. The Importance of Fair Housing Compliance Tenant screening must always comply with federal, state, and local fair housing laws . Landlords cannot discriminate based on protected characteristics such as race, religion, national origin, disability, familial status, gender, sexual orientation, or other protected categories under California law. Professional property management in Long Beach California includes careful adherence to fair housing regulations throughout the screening process. Consistent procedures help ensure compliance while protecting property owners from legal exposure. Why Professional Tenant Screening Matters Tenant screening requires experience, attention to detail, and knowledge of legal guidelines. Many landlords underestimate how complex the process can be. Evaluating applications while maintaining compliance with fair housing laws and local regulations requires careful procedures. A property management company in Long Beach brings established systems and experience to the screening process. This helps property owners avoid common mistakes while improving the chances of placing the best tenants for their rental . When screening is handled professionally, landlords can feel more confident that their rental property is in good hands. The Long-Term Value of Careful Tenant Placement A good tenant can make rental ownership significantly easier. Responsible tenants pay rent on time, maintain the property, and communicate effectively when maintenance issues arise. Careful screening increases the likelihood of finding tenants who will remain in the property long-term. Long-term tenants reduce turnover costs , minimize vacancy periods, and create more stable rental income. Professional property management companies understand that tenant placement is one of the most important decisions in the entire rental process. How Beach Cities Management Screens Tenants At Beach Cities Management, our rental property management in Long Beach includes a structured tenant screening process designed to protect both property owners and tenants. Our screening procedures include: Comprehensive rental applications Credit and income verification Rental history checks Fair housing compliant evaluation standards Our goal is to place qualified tenants who will respect the property and maintain consistent rent payments. Ready for Professional Tenant Screening and Leasing? If you want help leasing and managing your rental property, professional Long Beach property management can simplify the process and reduce risk. Apply today through our **Owner Application** . Let Beach Cities Management handle tenant screening, leasing, and property management so you can focus on building long-term investment success.
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