Finding the right tenant for your rental means you need to advertise in the right place. There are many options where to list your rental, though promoting it on the right platform can make all the difference in attracting high-quality tenants. Advertising on the wrong site can lead to high vacancy periods or rent to less-than-ideal tenants.
Today, we’ve gathered four different platforms where you should advertise your property and how they differ from each other.
Nowadays, if you’re looking to attract as many prospective tenants as possible, you'll need to advertise on the many online rental platforms. These include platforms like Zillow, Apartment.co,m, or Avail. These are great tools to advertise your rental property, as these platforms allow for incredibly detailed property descriptions as well as the use of high-quality photos.
However, you should also consider adding virtual tours, drone pictures, and video tours of the property. This helps a prospective tenant make an informed decision on the rental while weeding out those who are indecisive. A key feature of online rental platforms is the advantage of advanced search filters, which, when used correctly, can help you find a tenant searching for specific keywords.
Social media is an incredibly important tool for marketing your rental unit. For example, Facebook, YouTube, and Instagram can be used to market rental properties by uploading photos and videos of your rental. However, you can also take advantage of the creativity allotted by these platforms, creating challenges to engage with other tenants or sharing video clips and memes to encourage communication between landlords and tenants.
These platforms are another great place to experiment with strategies such as the aforementioned virtual tours, live walkthroughs, and video logs to increase engagement.
While losing traction with younger adults, advertising in the local paper and community magazines is an especially great strategy if your target is an older demographic. This is generally due to older demographics preferring traditional media over digital platforms as these outlets offer familiarity and, therefore, are more trustworthy and appealing to those who rely on print media when searching for a rental.
Print ads have the added benefit of targeting a defined demographic actively looking for a rental near the area. An effective ad needs to use clear and concise language, if possible, including high-quality images that highlight your rental’s key features. Include a compelling call to action followed by your phone number and/or website for easy contact.
Use your property manager’s website to list your rental properties. Not only is it a great use of their resources, but it also attracts prospective tenants looking for rental units that are professionally managed. Advertising with your property manager implies your property is maintained at a higher standard and also provides comprehensive tenant support.
Property management companies also streamline the application process, which includes background checks, rental history, and income. This reassures potential tenants about the level of professionalism of the landlord.
Advertising your Beach City rental property across a variety of platforms can significantly increase its exposure, which can attract a wider pool of potential tenants. Learning who your target demographic is is crucial for knowing where to advertise your property. Using both traditional print media in conjunction with digital advertising methods can ensure you reach as many people as possible. If you’re looking to advertise your rental property or if you need help managing Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our
Owner Application online.
