Blog Post

5 Reasons To Reassess Your Rental Prices

Dustin Edwards • September 24, 2024

Understanding when to reassess your rental prices can be the difference between breaking even and long term profitability. While you should regularly reassess your rental prices every year, there may be some times when reassessing should be done more frequently.


In this article, we’re going to go over five different reasons to reassess your rental prices in order to stay competitive and maximize your bottom line.


Changing Market Conditions

The rental market is constantly changing, and it can be influenced by a number of different factors including local demand, and seasonal trends. For this reason it's important to assess rental prices regularly as this ensures your rental property remains in line with the current market conditions. Being proactive helps to prevent rents from being too high or too low, depending on the neighborhood your rental is located in. This can ultimately maximize occupancy rates and maintain a strong market position.


Although it may seem counterintuitive to lower rent prices occasionally, staying competitive protects your investment and can
improve rental income in the long run. This helps to ensure that your property remains attractive to prospective tenants.


Property Upgrades

Rental properties are regularly receiving maintenance and property upgrades. Though not all upgrades are created equal. If you've recently completed significant upgrades or renovations that increase your rental property’s value, reassessing your rental prices may be a good idea. 


For example, modernized kitchens and bathrooms, smart home technology, or energy-efficient windows are great selling points for a rental property. Reassessing rental prices following these improvements helps to ensure that the improved value is reflected in your asking price. This approach not only helps recoup investment costs, it can attract higher quality tenants, and may potentially boost overall profitability.


Rising Operating Costs

Operating costs are constantly rising, increases in property taxes, insurance premiums, or maintenance expenses, can greatly impact your bottom line. Reassessing your rental prices and adjusting them to reflect these higher costs helps ensure that rental income adequately covers these expenses. While raising rent is a standard practice, it can affect turnover rates if done without care. This way you can maintain profitability, while preventing financial strain. It also supports the longevity of your investment. Keeping rental prices aligned with operational costs, can help you protect your investment's value while maintaining financial stability.


Turnover and Vacancy Rates

High tenant turnover rates or prolonged vacancies may be a sign that your rental prices don't align with the market expectations. Having your rental prices regularly reassessed can help find the perfect balance to attract tenants while maximizing income. Addressing potential pricing issues, can significantly reduce vacancy periods, and improve tenant retention. Reassessing your rental prices at least once a year helps to ensure your rental is competitive in the market. This can improve the overall performance of your property while maintaining low turnover and vacancy rates.


Neighborhood Development

Much like the market changes, the neighborhood of your rental can change as well. The development of new businesses such as grocery stores, or new infrastructure such as a neighborhood park can increase the desirability of your property. Reassessing rental prices after these changes can help you to capitalize on added attractiveness of the area.


Monitoring the rental prices of properties in your area that are similar to your rental is essential for staying competitive too. A full service
property management company will oftentimes analyze the local competition to ensure your rental prices are attractive to prospective tenants. If you’re looking to reassess your rental prices or need help managing your Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online.

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By Dustin Edwards December 19, 2024
If you're properties are suffering from lack of heating this winter, these 3 common issues could be the cause.
By Dustin Edwards December 12, 2024
Although Southern California’s winters are typically mild when compared to other parts of the country, tenants still value a warm home during the cooler months. Taking steps to maintain a comfortable living environment shows your tenants that their needs are being prioritized. This is crucial for tenant satisfaction, especially during the holidays. Below are three methods to help keep tenants warm during the winter season. Maintain Heating System It's required for landlords to provide rentals with a working heating system, however, it's not uncommon for these to fall into disrepair either because of lack of maintenance or negligence. Scheduling regular inspections and maintenance before the coldest weather can help to ensure the heating is reliable and efficient. Cleaning air filters, and checking for cold spots, or irregular noises can help prevent small issues from escalating into expensive repairs. Preventative maintenance can help to reduce the chances of inconvenient calls for emergency repairs. Being proactive with your maintenance can also help you protect your investment while earning goodwill from your tenant. Another factor that can affect your heating system is drafts around windows and doors. These drafts can cause your heating system to overwork which makes the system less efficient, and reliable and ultimately reduces the lifespan of your heating system. You can address this by inspecting the seals around doors and windows for gaps or cold spots. Replace worn-out seals and caulking where it's needed. Offer Smart Thermostats Consider providing your tenants with a smart thermostat for energy-efficient heating. This can not only give tenants control over their comfort, but it's also a great tool to reduce energy usage. By providing this upgrade to your tenant, you show a commitment to your tenant’s satisfaction which can in turn result in a long-term tenant. These kinds of devices definitely benefit your tenants, though they can also contribute to the longevity of your rental property as well. Additionally, you can give your tenant a smart thermostat as a holiday gift . This can show your tenant that you’re not simply collecting rent while protecting your investment. Reverse Ceiling Fans The direction in which a ceiling fan rotates is oftentimes overlooked, and it can have a great effect on the temperature of a home. A ceiling fan is typically seen as a way to cool down a home during the hotter seasons without using the air conditioning . Reversing the spin of a ceiling fan can help to circulate warm air more efficiently during the cold season . This is because warm air rises, and a fan rotating clockwise will push the warm air back down helping maintain warm temperatures. Most fans have a switch on the motor and it is easily accessible for most people with a step ladder. This easy adjustment helps reduce the need for your tenant to use the heating system. Tenants will notice a more consistent and comfortable temperature indoors. This should also help reduce costs on their energy bill. Reversing the rotation of the ceiling fans also takes some of the strain off of the heating system. This helps to ensure it operates efficiently for years by reducing the wear and tear on it. Taking proactive steps this winter season to ensure your tenant’s comfort demonstrates a landlord’s commitment to their tenant’s comfort. A comfortable tenant is a satisfied tenant , which can lead to a long-term tenant and steady rental income. Consider it a small investment for long-term success. If you need help keeping your rental warm or managing Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online .
By Dustin Edwards December 5, 2024
Discover 3 Gift Ideas for your tenants this holiday season.
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